When it comes to protecting the environment that we ride, we’re keyed in on the action and active in advocacy. We work closely with select non-profit organizations to help protect the ecosystems in which we ride.
Becoming a bluesign® SYSTEM PARTNER ensures that our everyday processes will have the most significant impact to the environment right now. This establishes a sustainable platform for our future activities to be built upon.
“Our ultimate goal is to make 100% of our on-bike apparel from sustainable sources.”
As we move closer towards this goal, we can ensure that every current product on offer is designed to last as long as possible. We are striving to seek the highest-performing yarns we can find, and use them alongside materials we trust to stand up to repeated use.
The majority of our printed fabrics now utilise 100% sustainable recycled fibres with the most environmentally friendly dyeing and finishing processes, with no compromise on the performance of the fabrics. These fabrics contain a range of fibres, with combinations of 100% post-consumer polyester and up to 65% pre-consumer sustainable premium elastane recycled from industrial waste.
“We're committed to minimizing our impact on the planet by focusing on practical change and constant progression, both locally and globally.”
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